Heroes – GoldieBlox
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The Name's Rails... Ruby Rails

Who saved the world in the last action movie you saw?
It probably wasn’t a woman.

In fact, only 12% of protagonists in major Hollywood films are female. At GoldieBlox, our mission is to inspire girls to take the lead. That’s why we created Ruby and Goldie – strong, positive role models who solve tough problems, invent things, and prove that girls can be more than just sidekicks. 
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Real-Life Heroes

Real Life Heroes

We want to celebrate the real-life heroes who have worked against existing barriers, achieved success, and are paving the way for the next generation. They are role models we admire and respect, and we were lucky enough to get to speak with a few of them. Head over to our blog to hear what they had to say.



action figures

Ruby Rails
Skydive Action Hero $24.99

Ruby Rails, a tech-savvy skydiver who encourages kids to live life by their own code.

Zipline Action Figure $24.99

More than just a doll. Goldie saves the day with a 13’ zipline you build with constructions pieces.


New videos every week to
unleash her inner maker

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